I was very pleased to be asked to guest-host the inaugural Webinar for Demandbase’s series “Make My Marketing Better”. The series focuses on how B2B marketers are under significant pressure to improve conversion and clicks, to lower cost per marketing qualified lead, and generate more pipeline.
The first webinar in the series, my talk was on how to get beyond best practices – and try extraordinary things.
The Recorded Webinar (In Two Parts) is presented below: