Marketing From The Cloud - How Digital Marketers Are Utilizing SaaS
We’re proud to release our newest Research Brief – Marketing From The Cloud – How Digital Marketers are utilizing Software-as-a-Service software.
This new study released today, partially underwritten by CrownPeak, reveals that Digital marketers are adopting SaaS based software tools to rapidly manage and optimize their efforts.
The Research Brief analyzes how digital marketers are utilizing SaaS based software tools. The study, a combination of a survey of 105 businesses, and secondary research found that 100% of those surveyed were using at least one Software-as-a-Service based software tool as part of their day to day operations. Some of the other key findings included:
- When asked which tools were highest priority to be added to their suite, marketers responded that the top two were Web Content Management and Content Testing and Targeting.
- Of all of the tools listed, Web Analytics had the highest percentage of penetration – with more than 90% of the respondents saying that their Web Analytics tool was delivered via a SaaS based model.
- Respondents said that Web Analytics and Web Content Management were the two SaaS based tools that had the greatest impact on their ability to optimize their digital marketing strategy.
Additionally, the research brief includes supporting research from third-party analysts and industry studies which support the idea that SaaS is gaining fast in adoption – and perhaps nowhere faster than in the marketing department.
Download the entire research brief
And, if you’re interested in how Big Blue Moose can produce similar research for you, please let us know.
