Robert Rose

My Work As An Author

managing-content-marketing1I’m focused on providing pragmatic and useful advice that helps marketers adapt to  today’s competitive, and often confusing environment.

If I can help you by developing custom White Papers or Articles, please let me know.

Books I’ve Authored

Managing Content Marketing – By Robert Rose & Joe Pulizzi
Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.

Enterprise 2.0 How Technology, eCommerce and Web 2.0 Are Transforming Business Virtually
I contributed two chapters to this college textbook.  My two chapters are available below in “other resources”.

White Papers & Other Articles

 

CMI Content Marketing Framework – 7 Building Blocks To Success
A white paper I wrote with the Content Marketing Institute – that is truly an update to the book Managing Content Marketing.  This takes the learning from the work we’ve done with Fortune 500 companies and distills it into 7 building blocks for content marketing success.

Built To Change – New Models For Managing Consumer Engagement
A white paper I wrote with Digital Clarity Group, and Adobe.  Today’s buyer’s journey is much more non-linear – as consumers can easily find information, comparative pricing, and social recommendations about a large number of competing solutions.   This paper seeks to develop new models for both managing and measuring content to meet these new demands.

Field Guide To Content Marketing
A white paper I wrote with Digital Clarity Group, and Ektron.This paper is meant to be a “field guide” for a number of the different areas where the Content Marketing process can be applied to create business value.

Managing Content Marketing – Introduction
Excerpt chapter from the book I co-authored with Joe Pulizzi; Managing Content Marketing – The Real World Guide To Creating Passionate Subscribers To Your Brand

Beyond Web 2.0 – Implications For Business
Excerpt chapter from the book I co-authored; Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually

Mass Servicing Of Micro Markets – The Growth of Subscribe
Excerpt chapter from the book I co-authored; Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually

The Process Of Content Management For Marketers
Excerpt chapter from the book I co-authored; Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually

The Myth of The Myth of Social Media Marketing
A piece that I created for Business Week online

The Adaptive Marketing Technology Suite
A white paper discussing the pros and cons of various combinations of technology in developing a content marketing strategy.

5 Ways To Ensure Marketing Failure
A feature article I wrote for the online magazine IMedia Connection

My SlideShare Channel