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		<title>What&#8217;s The Conversion Rate On Your Life?</title>
		<link>http://bigbluemoose.net/blog/2010/07/11/whats-the-conversion-rate-on-your-life/</link>
		<comments>http://bigbluemoose.net/blog/2010/07/11/whats-the-conversion-rate-on-your-life/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 00:21:54 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1237</guid>
		<description><![CDATA[As we get into the &#8220;dog days&#8221; of Summer &#8211; it&#8217;s a good time to reflect on where we are in our careers.  Marketing is shifting &#8211; and we need to make sure that we&#8217;re shifting with our strategies.   We need to make sure that we&#8217;re not aligning ourselves so closely with the performance [...]]]></description>
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		<title>Marketing ROI Should RIP</title>
		<link>http://bigbluemoose.net/blog/2010/07/05/marketing-roi-should-rip/</link>
		<comments>http://bigbluemoose.net/blog/2010/07/05/marketing-roi-should-rip/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 05:54:44 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1235</guid>
		<description><![CDATA[Marketing ROI is a mostly misunderstood, and highly misapplied strategy for ensuring marketing success.  See why I think we should kill this term &#8211; and instead focus on new ways for marketers to work with finance and determine what&#8217;s worth investing in. Read More At The Adaptive Marketer]]></description>
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		<title>Lead Nurturing Has Jumped The Shark</title>
		<link>http://bigbluemoose.net/blog/2010/06/27/lead-nurturing-has-jumped-the-shark/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/27/lead-nurturing-has-jumped-the-shark/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 04:55:58 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1231</guid>
		<description><![CDATA[The idealized promise of B2B Lead Nurturing and marketing automation comes down to the same thing.  You take a well formulated content marketing strategy that presents your “thought leadership”.  You combine it with a marketing/sales content delivery workflow that supports that strategy against your buyer’s purchasing process journey.  And you use technology to automate the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building The Business Case For Innovation</title>
		<link>http://bigbluemoose.net/blog/2010/06/21/building-the-business-case-for-innovation/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/21/building-the-business-case-for-innovation/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 01:06:22 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1225</guid>
		<description><![CDATA[It seems counterintuitive, but yes we do need to build the business case for innovation. In this new blog post, I discuss how the formation of a business planning type process might be applied to building an innovation plan. Read More At The Adaptive Marketer]]></description>
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		<title>Enterprise 2.0 Author</title>
		<link>http://bigbluemoose.net/blog/2010/06/20/enterprise-2-0-author/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/20/enterprise-2-0-author/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 18:58:29 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1155</guid>
		<description><![CDATA[I&#8217;m proud to be a contributing author to the new book Enterprise 2.0 &#8211; How Technoogy, eCommerce and Web 2.0 are Transforming Business Virtually.    The book comes out at the end of July, and I was pleased to be able to contribute three chapters to the two volume set. Book Description: Research predicts that [...]]]></description>
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		<title>Online Brand Strategy</title>
		<link>http://bigbluemoose.net/blog/2010/06/20/online-brand-sound-check/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/20/online-brand-sound-check/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 18:27:35 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1140</guid>
		<description><![CDATA[&#8220;Big Blue Moose was extraordinarily helpful in translating our business and our brand into a successful, realistic and achievable strategy. Robert helped us to manage all the moving pieces – translating the diverse Web site, social media, brand and content – into a cohesive successful project. With Big Blue Moose managing all the pieces, and [...]]]></description>
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		<title>Social Media Tutoring</title>
		<link>http://bigbluemoose.net/blog/2010/06/20/social-media-tutoring/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/20/social-media-tutoring/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 18:01:11 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1124</guid>
		<description><![CDATA[The East Harlem Tutorial Program was 1 of only 17 organizations to be selected to receive additional funds from the Chase Community Giving Program.   With help from Big Blue Moose and Imagistic Media Studios, The program emerges from the experience with a greater capacity for social networking, a stronger EHTP community, and $62,000! East [...]]]></description>
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		<title>Is Your 60&#8242; Time Right?</title>
		<link>http://bigbluemoose.net/blog/2010/06/16/is-your-60-time-right/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/16/is-your-60-time-right/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 23:15:30 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1118</guid>
		<description><![CDATA[I&#8217;ve just added a new blog post on The Adaptive Marketer on the two phases of a new marketing program.  The first is where we can really move the needle quickly and generate excitement.  And the second is when that process becomes the long journey.   Getting that first process right is just like that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Milking The Sacred Cow</title>
		<link>http://bigbluemoose.net/blog/2010/06/14/adaptive-marketer-milking-the-sacred-cow/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/14/adaptive-marketer-milking-the-sacred-cow/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:41:35 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1115</guid>
		<description><![CDATA[How often to you make change in your organization.  Do you change when you&#8217;re successful, or only when you&#8217;re failing.    Often the best time to look at fundamental change in the organization is when we&#8217;re succeeding &#8211; and having a process to look at ourselves constantly to review new, disruptive market factors has to [...]]]></description>
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		<title>Web Content 2010 &amp; New Blog Post</title>
		<link>http://bigbluemoose.net/blog/2010/06/06/web-content-2010-new-blog-post/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/06/web-content-2010-new-blog-post/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 23:20:40 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1112</guid>
		<description><![CDATA[I&#8217;m off this week to speak at Web Content 2010.  My talk is on Social Media Brand Management.    I&#8217;ve got a new blog post over at the Adaptive Marketer that gives you a preview of the talk &#8211; and links to download the presentation. Read More&#8230;]]></description>
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