Marketing teams are transforming. As content marketing becomes a more integral part of the organization, teams are beginning to resemble newsrooms, rather than agencies. Skill sets are shifting, and hiring priorities are changing. Whether it’s helping you to redefine the responsibilities in your existing team, identify new talent – or create a content marketing team from scratch, we can help bridge the gap and create a content marketing team that really works.
In our book Managing Content Marketing, Joe Pulizzi and I outline the major roles in the new content-driven marketing team. From Chief Content Officer, Managing Editors, Content Creators, Content Producers and Chief Listening Officer. These roles map across a content marketing process:
- You may need help mapping these responsibilities to your existing team.
- Or, you may need help identifying new talent to fill the gap for creating a new content marketing process.
- Or, perhaps you need to create a new content marketing team from scratch.
Whichever the case – we can help.
