I think there’s an interesting lesson from the success of the Old Spice campaign that went completely viral. And that lesson is what it’s like to be on the losing end of that campaign. How do we know when to be unpredictable? How do we know when to not worry about the odds and head into the unknown adventure.
On Target The Return Of The Angry Mob
August 7, 2010 By
If you haven’t noticed, there’s been quite a bit of news about same-sex marriage over the last week. Last Week, Target (and a few others) came under fire and call for a boycott after they donated $150,000 to the group MN Forward – which is running advertising for a Republican candidate who opposes same-sex marriage.
Check out what happened when I decided to toddle on over to Target’s Facebook Page – More on The Adaptive Marketer…
What Are You Feeding Your Cookie Monster
August 1, 2010 By
This week the Wall Street Journal ran an article that was a fairly in depth investigative report into tracking and targeting technologies being used across Web Sites. Here’s my take (From The Adaptive Marketer) on why I think it’s something that all marketers are going to have to become familiar with very soon.
What’s The Conversion Rate On Your Life?
July 11, 2010 By
As we get into the “dog days” of Summer – it’s a good time to reflect on where we are in our careers. Marketing is shifting – and we need to make sure that we’re shifting with our strategies. We need to make sure that we’re not aligning ourselves so closely with the performance of our dashboards – that we lose site of who we are.
