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	<title>Big Blue Moose &#187; Uncategorized</title>
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	<description>Content Marketing Consulting - It&#039;s All Possible</description>
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		<title>My New Book: Managing Content Marketing</title>
		<link>http://bigbluemoose.net/blog/2011/08/31/my-new-book-managing-content-marketing/</link>
		<comments>http://bigbluemoose.net/blog/2011/08/31/my-new-book-managing-content-marketing/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 22:56:30 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1787</guid>
		<description><![CDATA[I’ve been blessed to spend the last two years working with amazingly renowned global brands on content marketing strategy and execution.  Over that time, both Joe and I have seen some of the same things coming up again and again, including certain challenges, tools, solutions and processes that just simply work. So, we scrambled, gave [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 25 Content Strategist</title>
		<link>http://bigbluemoose.net/blog/2010/09/20/top-25-content-strategist/</link>
		<comments>http://bigbluemoose.net/blog/2010/09/20/top-25-content-strategist/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 00:28:33 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1625</guid>
		<description><![CDATA[Robert Rose was named #18 in the list of top 25 content strategists nationwide by the LavaCon Conference and MindTouch &#8211; an open source software project that is a thought leader in both open source and Enterprise 2.0 technologies. The group set out to identify the leading content strategists in the industry today—the Rock Stars [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8220;Best Guess&#8221; At Effective Marketing</title>
		<link>http://bigbluemoose.net/blog/2010/09/07/the-best-guess-at-effective-marketing/</link>
		<comments>http://bigbluemoose.net/blog/2010/09/07/the-best-guess-at-effective-marketing/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:56:27 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1612</guid>
		<description><![CDATA[One of the things we need to remember as we start to imbue our marketing with more measurement right from the beginning is that if we start out with a poor hypothesis – even the best measurement and/or testing process is useless.   I just finished reading a wonderful book called Street Fighting Mathematics &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Summoning Our Marketing Daredevil</title>
		<link>http://bigbluemoose.net/blog/2010/08/24/summoning-our-marketing-daredevil/</link>
		<comments>http://bigbluemoose.net/blog/2010/08/24/summoning-our-marketing-daredevil/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 22:18:31 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1357</guid>
		<description><![CDATA[’I guest hosted a Webinar with Demandbase this morning – and the topic is Best Practices That Must Die.   It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results.  In fact, they tell me that my post inspired the Webinar Series. Read More At [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why We Need  To Be Unpredictable</title>
		<link>http://bigbluemoose.net/blog/2010/08/10/why-we-need-to-be-unpredictable/</link>
		<comments>http://bigbluemoose.net/blog/2010/08/10/why-we-need-to-be-unpredictable/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 01:23:06 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1352</guid>
		<description><![CDATA[I think there&#8217;s an interesting lesson from the success of the Old Spice campaign that went completely viral.  And that lesson is what it&#8217;s like to be on the losing end of that campaign.   How do we know when to be unpredictable?  How do we know when to  not worry about the odds and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On Target The Return Of The Angry Mob</title>
		<link>http://bigbluemoose.net/blog/2010/08/07/on-target-the-return-of-the-angry-mob/</link>
		<comments>http://bigbluemoose.net/blog/2010/08/07/on-target-the-return-of-the-angry-mob/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 01:18:19 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1348</guid>
		<description><![CDATA[If you haven’t noticed, there’s been quite a bit of news about same-sex marriage over the last week.   Last Week, Target (and a few others) came under fire and call for a boycott after they donated $150,000 to the group MN Forward – which is running advertising for a Republican candidate who opposes same-sex marriage. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are You Feeding Your Cookie Monster</title>
		<link>http://bigbluemoose.net/blog/2010/08/01/what-are-you-feeding-your-cookie-monster/</link>
		<comments>http://bigbluemoose.net/blog/2010/08/01/what-are-you-feeding-your-cookie-monster/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 01:50:51 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1282</guid>
		<description><![CDATA[This week the Wall Street Journal ran an article that was a fairly in depth investigative report into tracking and targeting technologies being used across Web Sites.   Here&#8217;s my take (From The Adaptive Marketer) on why I think it&#8217;s something that all marketers are going to have to become familiar with very soon. Read [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s The Conversion Rate On Your Life?</title>
		<link>http://bigbluemoose.net/blog/2010/07/11/whats-the-conversion-rate-on-your-life/</link>
		<comments>http://bigbluemoose.net/blog/2010/07/11/whats-the-conversion-rate-on-your-life/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 00:21:54 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1237</guid>
		<description><![CDATA[As we get into the &#8220;dog days&#8221; of Summer &#8211; it&#8217;s a good time to reflect on where we are in our careers.  Marketing is shifting &#8211; and we need to make sure that we&#8217;re shifting with our strategies.   We need to make sure that we&#8217;re not aligning ourselves so closely with the performance [...]]]></description>
		<wfw:commentRss>http://bigbluemoose.net/blog/2010/07/11/whats-the-conversion-rate-on-your-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing ROI Should RIP</title>
		<link>http://bigbluemoose.net/blog/2010/07/05/marketing-roi-should-rip/</link>
		<comments>http://bigbluemoose.net/blog/2010/07/05/marketing-roi-should-rip/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 05:54:44 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1235</guid>
		<description><![CDATA[Marketing ROI is a mostly misunderstood, and highly misapplied strategy for ensuring marketing success.  See why I think we should kill this term &#8211; and instead focus on new ways for marketers to work with finance and determine what&#8217;s worth investing in. Read More At The Adaptive Marketer]]></description>
		<wfw:commentRss>http://bigbluemoose.net/blog/2010/07/05/marketing-roi-should-rip/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead Nurturing Has Jumped The Shark</title>
		<link>http://bigbluemoose.net/blog/2010/06/27/lead-nurturing-has-jumped-the-shark/</link>
		<comments>http://bigbluemoose.net/blog/2010/06/27/lead-nurturing-has-jumped-the-shark/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 04:55:58 +0000</pubDate>
		<dc:creator>Robert Rose</dc:creator>
				<category><![CDATA[BBM News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bigbluemoose.net/?p=1231</guid>
		<description><![CDATA[The idealized promise of B2B Lead Nurturing and marketing automation comes down to the same thing.  You take a well formulated content marketing strategy that presents your “thought leadership”.  You combine it with a marketing/sales content delivery workflow that supports that strategy against your buyer’s purchasing process journey.  And you use technology to automate the [...]]]></description>
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		<slash:comments>0</slash:comments>
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