I’ve been blessed to spend the last two years working with amazingly renowned global brands on content marketing strategy and execution.  Over that time, both Joe and I have seen some of the same things coming up again and again, including certain challenges, tools, solutions and processes that just simply work.

So, we scrambled, gave up Weekends (and I gave up Video Games) and let our passion for Content Marketing take over. This book emerged over the summer.  Managing Content Marketing – The Real-World Guide for Creating Passionate Subscribers to Your Brand, is designed to tell marketers exactly how to put content marketing to work with a structured, repeatable process.

As Jeffrey Hayzlett, the former CMO of Kodak and author of the bestselling book, The Mirror Test: Is Your Business Really Breathing, said in his very kind forward:

“What gets me fired up about this book is that these guys have it so right. Their book provides the vital steps required to navigate this new path called content marketing.”

You can certainly learn more about the book here. But we’re very proud to announce that, due to the herculean efforts of Newt Barrett and the editing team at CMI Books, we will have a limited supply of preview copies for sale at Content Marketing World, and online sales will follow very shortly in mid-September.

My HUGE THANKS go to my co-author Joe Pulizzi – the godfather of Content Marketing and very dear friend – and the team of people who helped put it together including Newt Barrett, Lisa Murton-Beets, Joe Watson and Neal Lorenzi.

At Content Marketing World, we’ll have four full days of talking content marketing. We’ll learn so much about how the power of story can work for our business. The process is new. We need to be okay with that. The budget allotted for new content creation is going to become a significant part of our “new media” budget. And subject matter experts in our organizations are going to have new responsibilities. It’s a transformative new process, and it won’t happen overnight. But it can, and should, happen.

Robert Rose was named #18 in the list of top 25 content strategists nationwide by the LavaCon Conference and MindTouch – an open source software project that is a thought leader in both open source and Enterprise 2.0 technologies.

The group set out to identify the leading content strategists in the industry today—the Rock Stars that are continually pushing the content strategy conversation forward.  The list was created out of hundreds of members of this community and was based on a measurement that took into account a wide range of metrics including, but not limited to internet presence, work on standards bodies, influence and community engagement and participation.

Read More On The MindTouch web site

One of the things we need to remember as we start to imbue our marketing with more measurement right from the beginning is that if we start out with a poor hypothesis – even the best measurement and/or testing process is useless.   I just finished reading a wonderful book called Street Fighting Mathematics – and it really puts the idea of “good guessing” into perspective.  I think it’s a really important lesson for us as digital marketers.

The book called Street-Fighting Mathematics – The Art of Educated Guessing and Opportunistic Problem Solving by Sanjoy Mahajan.  If you like math problems – it’s definitely for you.  And, the author opens the book up with this: “too much mathematical rigor teaches rigor mortis: the fear of making an unjustified leap even when it lands on a correct result.”

More on The Adaptive Marketer

’I guest hosted a Webinar with Demandbase this morning – and the topic is Best Practices That Must Die.   It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results.  In fact, they tell me that my post inspired the Webinar Series.

Read More At The Adaptive Marketer –