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See You In Atlanta @ The NTEN Conference

April 6, 2010 By Robert Rose

I’m speaking at the Non-Profit Technology Conference in Atlanta at the end of this week.   I’m doing a session called Social media Marketing: Moving From Buzz To Benefits. I’m speaking with Michael Weiss, CEO of Imagistic, and we’ve come up with the presentation together.   In preparation for that, we’ve put together a 90 Day Plan for Social Media Marketing that we hope is helpful.

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Go Right to the PPT Deck – 90 Day Plan To Implement Your Social Media Marketing Strategy

Filed Under: BBM News, Online Marketing, Social Media, Uncategorized

The Adaptive Marketer: The Monk & The Marketing Guy

March 22, 2010 By Robert Rose

There was a confluence of events this week for me that got me thinking about a word.  That word is: Control.

By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill.  And, no matter what side of the political argument you fall, what we can all decidedly agree upon is that the process has felt “out of control”.  Conservatives argue that the bill is being forced through with no consideration of the opposition – and thus out of control.   Progressives feel as if the opposition paints an emotional caricature of the substance of the bill and therefore – the debate has become beyond their control.

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Filed Under: Online Marketing, Social Media

The Adaptive Marketer: First Impressions and 5 Questions on Google Buzz

February 11, 2010 By Robert Rose

I got into Google Buzz today and spent a couple of hours playing with it.   I’m going to continue to work with it – and see how it develops – but so far I’m a little underwhelmed.  Check out my profile if you wanna?

First, if you haven’t played with it yet – and you want to – you don’t necessarily need to wait for it to show up in your Gmail.  You can force it in (at least I was able to), by going to buzz.google.com – clicking on the “try it in Gmail” button – and then logging into your Gmail account.   BUT there’s an important exception here – which brings up a really weird behavior (I won’t go so far as to call it a bug) in Google’s account management.

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Filed Under: BBM News, Social Media, Technology