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See You In Atlanta @ The NTEN Conference

April 6, 2010 By

I’m speaking at the Non-Profit Technology Conference in Atlanta at the end of this week.   I’m doing a session called Social media Marketing: Moving From Buzz To Benefits. I’m speaking with Michael Weiss, CEO of Imagistic, and we’ve come up with the presentation together.   In preparation for that, we’ve put together a 90 Day Plan for Social Media Marketing that we hope is helpful.

Read More At The Adaptive Marketer…

Go Right to the PPT Deck – 90 Day Plan To Implement Your Social Media Marketing Strategy

Filed Under: BBM News, Online Marketing, Social Media, Uncategorized

The Adaptive Marketer: The Monk & The Marketing Guy

March 22, 2010 By

There was a confluence of events this week for me that got me thinking about a word.  That word is: Control.

By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill.  And, no matter what side of the political argument you fall, what we can all decidedly agree upon is that the process has felt “out of control”.  Conservatives argue that the bill is being forced through with no consideration of the opposition – and thus out of control.   Progressives feel as if the opposition paints an emotional caricature of the substance of the bill and therefore – the debate has become beyond their control.

>>>>Read The Rest At The Adaptive Marketer

Filed Under: Online Marketing, Social Media

The Adaptive Marketer: Are You Selling Bibles Or Religion

January 31, 2010 By

Well I think we can all agree that this last week was a good week for buzz.   We had, of course, the almost completely frantic, breathless rumors leading up to Wednesday’s Apple announcement (you might have heard they launched a new product).

That was followed up with the equally buzzworthy State of the Union address; which was (by many accounts) one of the more interesting SOU speeches in recent years.  When was the last time a Supreme Court Justice mouthed off during one of these.

Certainly, the social media universe as well as the main stream media were all excited about both.

But was there a unifying thread for us marketers?

I think there was – read on….

Filed Under: BBM News, Cloud-Computing, Online Marketing