I’m proud to be a contributing author to the new book Enterprise 2.0 – How Technoogy, eCommerce and Web 2.0 are Transforming Business Virtually. The book comes out at the end of July, and I was pleased to be able to contribute three chapters to the two volume set.
Book Description:
Research predicts that enterprise spending on Web 2.0 technology will reach over $4.5 billion by 2013. Despite this rapid growth and strong interest, little is available to inform organizational leadership about the resources and potential applications of Enterprise 2.0 or about the challenges Enterprise 2.0 poses at the organizational and individual levels.
My Chapters:
If you’d like a peek at my chapters – I’ve made them available over at The Adaptive Marketer blog as free downloads. You can retrieve one or all of them there.
