I’ve just added a new blog post on The Adaptive Marketer on the two phases of a new marketing program. The first is where we can really move the needle quickly and generate excitement. And the second is when that process becomes the long journey. Getting that first process right is just like that first second and a half of a drag race. Shave off a few tenths of a second – and you set yourself up for much better success…
Read more at The Adaptive Marketer
