Failing Spectacularly For 15 Minutes

So, this week the Market plunged 1000 points for 15 minutes.   The panic that ensued reminded me of some marketing departments and how panic can erupt over a wayward measurement, or the wrong KPI.    In this blog post, I take a look at the different ways we could have measured the S&P 500 over the last year – in the context of marketing measurement…

Read the Post over at The Adaptive Marketer