The Adaptive Marketer: The Monk & The Marketing Guy
There was a confluence of events this week for me that got me thinking about a word. That word is: Control.
By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, no matter what side of the political argument you fall, what we can all decidedly agree upon is that the process has felt “out of control”. Conservatives argue that the bill is being forced through with no consideration of the opposition – and thus out of control. Progressives feel as if the opposition paints an emotional caricature of the substance of the bill and therefore – the debate has become beyond their control.
