This is an event held in Los Angeles during the Summer, 2009. In partnership with the American Marketing Association and Rackspace, Robert spoke on 5 key trends for marketers – and how Web content is becoming a much more integral part of marketing. This keynote is 40 minutes – but the topics covered are:
1. How is covering marketing
2. Marketers shouldn’t be data driven
3. How Organic content helps beyond SEO
4. How Analytics can be used to improve – not prove
5. Learning to budget to fail fast and often
