As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose helps marketers become storytellers.
Robert Rose
Author of the book Managing Content Marketing, and a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, PTC, First American Title, Valley Crest, American Camp Association and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo and Magus to amplify their story through Content Marketing and Social Web Strategies.
Robert is the Strategist in Residence and Brand Advisor for the Content Marketing Institute, a featured writer and guest blogger for the online magazines iMedia Connection, Fierce Content Management and CMSWire and co-authored of the book “Enterprise 2.0 How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually.
An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90’s, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web.
Rose was an Associate Partner with USWebCKS/marchFirst, serving as an Associate Partner, developing strategic online initiatives for numerous startups, as well as established clients. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Rose served as Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers.
Rose is currently a Research Fellow with Coburn Ventures, a community of experts discussing and innovating current trends in Technology and investing. He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service.
Robert is a frequent keynote speaker, advising top professionals in the successful strategy of content marketing and Web site management. Robert is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.
