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PTC – Going Micro For A Macro Idea

“Robert and Joe understood the time constraints.  CMI developed an effective strategy so that PTC could execute against a defined editorial calendar and a set of objectives.  Having this in place ensures we will continue to develop content for the Creo … [Read More...]

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My New Book: Managing Content Marketing

I’ve been blessed to spend the last two years working with amazingly renowned global brands on content marketing strategy and execution.  Over that time, both Joe and I have seen some of the same things coming up again and again, including certain challenges, tools, solutions and processes that just simply work. So, we scrambled, gave [...]