Big Blue Moose

Enterprise 2.0 Book Release

I was very proud to be a contributing author to the new book Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually.

The book is in Two volumes and is meant to consider a few levels of technology impact for organizations that are embracing new Web technologies. The first volume considers the strategic components of the Enterprise, with an emphasis on specific tools available.

The second volume is focused more on the behavioral elements of Web 2.0 on the Enterprise and how this affects management strategies.

My chapters (which I’ve made available for free here) are:

Beyond Web 2.0 – The Implications for Business

The Process of Content Management

Mass Servicing of Micromarkets

Recent Company News

What’s The Conversion Rate On Your Life?

As we get into the “dog days” of Summer – it’s a good time to reflect on where we are in our careers. Marketing is shifting – and we need to make sure that we’re shifting with our strategies. We need to make sure that we’re not aligning ourselves so closely with the performance [...]

Marketing ROI Should RIP

Marketing ROI is a mostly misunderstood, and highly misapplied strategy for ensuring marketing success. See why I think we should kill this term – and instead focus on new ways for marketers to work with finance and determine what’s worth investing in. Read More At The Adaptive Marketer

Lead Nurturing Has Jumped The Shark

The idealized promise of B2B Lead Nurturing and marketing automation comes down to the same thing. You take a well formulated content marketing strategy that presents your “thought leadership”. You combine it with a marketing/sales content delivery workflow that supports that strategy against your buyer’s purchasing process journey. And you use technology to automate the [...]

Building The Business Case For Innovation

It seems counterintuitive, but yes we do need to build the business case for innovation. In this new blog post, I discuss how the formation of a business planning type process might be applied to building an innovation plan. Read More At The Adaptive Marketer

Is Your 60′ Time Right?

I’ve just added a new blog post on The Adaptive Marketer on the two phases of a new marketing program. The first is where we can really move the needle quickly and generate excitement. And the second is when that process becomes the long journey. Getting that first process right is just like that [...]

Milking The Sacred Cow

How often to you make change in your organization. Do you change when you’re successful, or only when you’re failing. Often the best time to look at fundamental change in the organization is when we’re succeeding – and having a process to look at ourselves constantly to review new, disruptive market factors has to [...]

Digital Marketing Innovation